process

Our Process

This is how we make the magic happen.

THE BURN THE BOATS FIVE STEP PRODUCTION PROCESS

After producing content since 2007, our team has it down to a science. From coming up with the big idea to delivery of the final piece, we’ve streamlined our process to make your experience as seamless as possible.

01

INITIAL CREATIVE SESSION

We sit down together to discuss your brand culture, image and voice. We’ll explore the most effective video treatment to align your ideas with your brand goals.

02

PRE-PRODUCTION MEETING

Now your ideas begin to take shape. We finalize the look, vibe and feel of your content. We’ll get organized by nailing down storyboards, talent, locations, brand guidelines, shoot dates and other logistics.

03

PRODUCTION

It’s time for some action! Let’s get the cameras rolling. We capture all video content and sound elements that are essential to making your brand, product or service stand out.

04

POST PRODUCTION

Our editorial team sorts through all footage to select the most impactful content. We master the final video and sound, color grade and add graphics and titles.

05

DELIVERY & INTEGRATION

Electronic delivery of all final assets and content deliverables completes the process.

Burn the Boats
Customer Journey Process

Acquisition

This is the most important piece of most campaigns as we work meticulously to target the best cold traffic and get them to your website. We are methodical in our approach as well as the segmentation in it to reduce audience overlap in ad auction to zero.

Re-Engagement

This is the part where we re-engage everyone who has interacted with the ads we’re running for your brand (Video view, a comment, a like, a share, a complete pre-roll view or more). This is integral in continuing to warm up your audience. who is giving you attention.

Retargeting

We’ve almost achieved a conversion for your brand at this point and we craft our ads and copywriting to get these users across the finish line. With skillful ad copy, engaging creative and the right sequential retargeting, this will be the most profitable campaign we launch for your business.

Conversion

We convert the sale/lead and bring them into the ecosystem for a continued relationship.

Retention

We often find that this is one of the most neglected campaigns that’s ignored by brands and other agencies. We love running retention campaigns because we’re marketing to customers who have already purchased. We work to put together irresistible ad offers to get these customers back to make repeat purchases. If our goal was to generate leads, this would be the part where we incentivize happy customers to refer their friends.
Legend has it that in the early 16th century, Cortés arrived in the New World with six hundred men, and, upon arrival, ordered his boats burned. This sent a clear message: There was no turning back; the only way home was through victory. It is that mindset that established Burn the Boats Productions in 2007.
© 2021 Burn The Boats. All rights reserved.

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